Actor Amitabh Bachchan will be the first Indian celebrity to roll out his NFT collection through BeyondLife.club, Rhiti Group chairman Arun Pandey told ET. The collectibles will represent Bachchan’s work and will mark the opening of the exchange. “I have joined Rhiti Entertainment, Singapore and will be launching NFTs soon on the platform,” the Bollywood superstar said.
The financial details of the collaboration were not disclosed.
“The platform, enabled by GuardianLink, will revolutionise digital storing of creative properties including art, collectibles, collages, and other forms of digital assets for gaming and trading that can be easily accessible by stakeholders,” Keyur Patel, chairman of the decentralized no-code NFT exchange platform, told ET.
He said GuardianLink.io will allow users to upload, mint, publish, price protect and auction to create value for the owner.
BeyondLife.club will allow collectors to buy NFT using Indian currency through digital payments and credit cards, complying with local laws, while allowing overseas buyers to transact using virtual currencies such as Bitcoin or Ethereum.
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NFTs are
used to represent ownership of digital goods like images, videos, or songs. They are rapidly gaining in popularity among artists, singers and sportspersons.
Last week, Argentine soccer star Lionel Messi launched his own collection of NFT crypto art called Messiverse. Globally, celebrities such as Paris Hilton, musicians Eminem, Grimes, Lindsay Lohan and actor Kate Moss have their own NFT collections.
In March, India-born but Singapore-based blockchain entrepreneur and coder
Vignesh Sundaresan revealed that he was the mystery buyer – ‘Metakovan’ – behind the landmark NFT art piece by digital artist Beeple, which was sold for $69.3 million. Till date, Beeple is the most expensive NFT ever sold.
The platform exchange will enable artists and brands to create financial value for their work, manage transactions including receiving payments, transfer of NFTs, settlements and swaps, and is accessible globally for enthusiasts who are early adopters of the NFT wave as well as collectors.
Compared to global artists, Indian ones have only now started participating in NFTs, with the digital asset space so far being limited to crypto millennials and tech savvy audiences, Patel said.
“We are bridging the gap between crypto-savvy users and art collectors by eliminating the complexity of participation in the space.” He said.
The idea of BeyondLife.club and GuardianLink is to create a system that is compliant with regulations, inclusive, and unique to help in long-term value creation. “That’s the model we are presenting,” he said.
Pandey of Rhiti Sports said NFTs are a hot favourite among artists across the world to create financial value for their content.
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