The Delhi-based startup will utilise the funds to strengthen its market position, invest in brand building, grow the private label portfolio, offline retail, technology, and marketing and sales-driven strategies.
Launched in 2018 by Naina Ruhail, Prateek Ruhail, and Sahil Shrestha, Vanity Wagon claims to be an information-oriented clean beauty ecosystem in India.
“Our vision is to build a sustainable and legacy brand in the beauty segment which will be strengthened by this investment. Furthermore, our strategy to go omnichannel, co-own clean beauty brands, and expand internationally will be achieved through this investment.”
Last year, the startup raised $1 million in the previous seed funding round.
“Vanity Wagon allows investors an opportunity to be a part of one of the fastest-growing industries – beauty. The industry has seen several unicorns and companies that have outgrown the market constantly, and still, the market continues to grow. This signifies a strong future for not only beauty but for commerce as a whole,” said Dhianu Das, cofounder of Agility Ventures.
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Vanity Wagon said it aims to be a Rs 500-crore company in the next two years.
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