Auto dealers’ body expects array of vehicle launches ahead of festival season
Mumbai:
Auto dealers’ body FADA said it expects automakers to launch a higher number of models this festive season compared to the last two years when the Covid-19 pandemic overshadowed the festive cheer.
Federation of Automobile Dealers’ Association (FADA) president Vinkesh Gulati had termed the 2021 festive season as the “worst” in a decade in terms of the business of its retail partners.
In an interaction with PTI, Gulati said this time, the demand is “too good”, except for the non-electric two-wheeler segment, which remains the “biggest stress” on the industry owing to a host of factors.
“If I compare with the last two years, you will find at least double the model launch during the festive season. Moreover, we see a lot of electric vehicles are also launched. So you will find a lot of launches (ahead of the festive season),” Gulati told PTI.
However, most of the new vehicle launches are expected to be in the compact SUV or SUV segment, he said and emphasised that “90 per cent of the launches (will be) driven towards the SUV segment.”
Mr Gulati termed the coming 4-5 months as the best for vehicle sales as the festive season in the country falls during this period.
“We see good footfalls and enquiries at the dealerships. No doubt there are issues like high waiting periods in the car segment, which is a deterrent to the customer. But customers are still supporting the dealerships despite a long waiting period,” he said.
“Overall, the car segment is doing very good, and we have very good footfalls. We have a huge order book, ranging over 7.5 lakh cars in the system. And people are still booking. The way things are going, I don’t think this number is going to come down at least for a year,” Gulati said.
According to him, the car makers in the country have been producing 3 lakh cars per month since February, which is a good sign.
The car segment is looking good for the coming five months and can go above three lakh-plus on the back of the numbers that the companies like M&M, Tata Motors, Maruti Suzuki, Hyundai and Kia are forecasting, which is cumulatively around 3.50 lakh per month, he said.
“But even if they do 3 lakh, they will be too above the past year,” Gulati said.
On the Commercial Vehicle (CV) demand, he said that though sales in that segment are positive, it is still not as compared to the pre-axle load norms period.
The CV demand started declining in November 2018 due to the introduction of axle-load norms and other factors.
Commercial vehicles should be in green. Besides, the kind of “infrastructure support we are getting from the infrastructure push of the government” is also pushing the segment to the positive side, he added.
According to Mr Gulati, increasing electrification in the three-wheeler space is a “positive” for the segment.
“The e-three-wheelers demand will grow further with a lot of companies coming out with more and more products. It will be positive. But on the other hand, the negative aspect is that ICE or CNG three-wheeler sales are degrowing and steadily,” he said.
He said that the tractor segment is already positive, and the monsoon has supported the demand.
Three-wheeler electric demand is growing, and it is so high that it is trying to cover the degrowth of the no-electric segment. But it is not so in the case of two-wheelers, where the degrowth is 25 per cent-plus compared to the per-Covid level, and despite electric two-wheeler growth, it will not be able to cover up.
“Non-electric two-wheelers’ demand is the biggest stress. And this is the worry for FADA,” Gulati said, citing several reasons in the last two years, including the transition from BSIV to BSVI, which jacked up two-wheeler prices by a whopping 30 per cent, higher fuel prices and “growing intervention” from the road transport ministry regarding safety features and other norms.
“Also, there is a structural shift from the customer side such as customer preference and expectations. The kind of stress that we saw in rural areas owing to the pandemic is also a major issue,” he said.
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