Ads on an iPhone — especially in Apple-owned apps or services — has perhaps never happened. However, that is now set to change as Apple will start showing users ads in the App Store. Here are all the details:
Where will users see ads?
On the App Store, there will be a Today tab ad where developers can promote their apps. Apple in a support page for developers confirmed the development. “With a Today tab ad, your app can appear prominently on the front page of the App Store — making it some of the first content users see when they begin their App Store visit,” said Apple on the webpage. The ads will start appearing on the App Store, starting October 25.
How will developers benefit?
Apple said on the webpage that, “the prominence of this placement makes it a good option to drive awareness of your app, especially for new content launches, special events, and seasonal promotions.” Interestingly, these ads in the Today tab will not be shown in mainland China.
Not all ads will show on the App Store
Apple has made it clear that only the ads that are approved will appear in the Today tab. “Once your custom product page has been approved in App Store Connect, it will then need to be approved by Apple Search Ads to be used for advertising,” explained Apple.
Beginning of ads on iPhones?
Earlier this year, Bloomberg reported that Apple had ambitious plans of tripling its advertising revenue. As per the report, Apple wants to hit the $10 billion mark every year from advertising revenue. The Bloomberg report suggested that sometime next year, Apple sill start showing ads in apps like Apple Maps, Stocks and News. Officially, Apple hasn’t commented on ads coming to other apps but with the App Store ads, it does seem likely that the company will further showcase more ads to users.
Where will users see ads?
On the App Store, there will be a Today tab ad where developers can promote their apps. Apple in a support page for developers confirmed the development. “With a Today tab ad, your app can appear prominently on the front page of the App Store — making it some of the first content users see when they begin their App Store visit,” said Apple on the webpage. The ads will start appearing on the App Store, starting October 25.
How will developers benefit?
Apple said on the webpage that, “the prominence of this placement makes it a good option to drive awareness of your app, especially for new content launches, special events, and seasonal promotions.” Interestingly, these ads in the Today tab will not be shown in mainland China.
Not all ads will show on the App Store
Apple has made it clear that only the ads that are approved will appear in the Today tab. “Once your custom product page has been approved in App Store Connect, it will then need to be approved by Apple Search Ads to be used for advertising,” explained Apple.
Beginning of ads on iPhones?
Earlier this year, Bloomberg reported that Apple had ambitious plans of tripling its advertising revenue. As per the report, Apple wants to hit the $10 billion mark every year from advertising revenue. The Bloomberg report suggested that sometime next year, Apple sill start showing ads in apps like Apple Maps, Stocks and News. Officially, Apple hasn’t commented on ads coming to other apps but with the App Store ads, it does seem likely that the company will further showcase more ads to users.
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