Amid economic volatility, war and the effects of the Covid-19 pandemic have caused the tablet market to fall by 8% in Q4 2022, compared to last year. According to a report by TechInsights, Delayed purchases from Q3 have paid off for consumers looking for holiday deals. This caused the tablet market to decline at a slower pace than the last five quarters to 44.2 million units in Q4 2022.
This closed off the year at 162.1 million units shipped for a 12% YoY decline as the world dealt with war, economic instability and the pandemic. However, Apple and Samsung have stood out among the top brands as these two companies have posted growth during the holiday season. While the competitive landscape changes to meet post-pandemic demand patterns, Apple and Samsung took a combined 58% share of the global tablet market.
How tablet-makers different have performed in Q4 2022
As per the report, Apple and Samsung accounted for 3 out of 5 global tablets shipped during Q4 2022. The Cupertino giant’s shipments grew by 15% YoY to 18.1 million units. The company was assisted by a favourable comparison to its supply-constrained results in 2021.
Meanwhile, Samsung shipments were slightly better than expected at 7.7 million units, growing 5% year-on-year and topping the Android market. Apart from this, Amazon Fire Tablet shipments fell 16% to 4.9 million units. The e-tailer outperformed most competitors in the low tier.
Furthermore, Lenovo shipments were reduced by 49% as it faced pressure from smaller vendors in China and larger vendors in Europe to reach 2.3 million units.
This closed off the year at 162.1 million units shipped for a 12% YoY decline as the world dealt with war, economic instability and the pandemic. However, Apple and Samsung have stood out among the top brands as these two companies have posted growth during the holiday season. While the competitive landscape changes to meet post-pandemic demand patterns, Apple and Samsung took a combined 58% share of the global tablet market.
How tablet-makers different have performed in Q4 2022
As per the report, Apple and Samsung accounted for 3 out of 5 global tablets shipped during Q4 2022. The Cupertino giant’s shipments grew by 15% YoY to 18.1 million units. The company was assisted by a favourable comparison to its supply-constrained results in 2021.
Meanwhile, Samsung shipments were slightly better than expected at 7.7 million units, growing 5% year-on-year and topping the Android market. Apart from this, Amazon Fire Tablet shipments fell 16% to 4.9 million units. The e-tailer outperformed most competitors in the low tier.
Furthermore, Lenovo shipments were reduced by 49% as it faced pressure from smaller vendors in China and larger vendors in Europe to reach 2.3 million units.
The pace of Huawei‘s decline has also improved as shipments reduced 21% YoY to hit 1.4 million units. However, the latest US sanctions may complicate further improvements.
Industry analyst Chirag Upadhyay has claimed that “wealthier consumers continue to buy premium tier devices from Samsung, while Amazon worked on clearing out inventory and ended lower for the quarter.”
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