Luca Maestri, Chief Financial Officer, Apple during the recent earnings calls said that in the enterprise market, our customers are increasingly investing in Apple products as a strategy to attract and retain talent.
“Wipro, another large global enterprise customer, is investing in MacBook Air as a competitive advantage when recruiting new graduates globally, thanks to its superior performance and lower total cost of ownership,” Maestri added. “And with the new M2 chip powering MacBook Air and the 13-inch MacBook Pro, we expect more customers to make Mac available to their entire workforce.”
Asked about Wipro’s move to provide MacBook Air and MacBook Pro to university hires who come from college to Wipro, the IT major’s Chief Information Officer, Anup Purohit told ET, “To attract and retain top-talent coming out of university, employee experience is an important aspect we’re focused on.”
“We’ve spoken to a lot of young people who are about to join the workforce and it’s clear they want to join companies that make use of the latest technologies, and Apple products are the most aspirational for them. Earlier this year, we made the decision to provide our new university hires with MacBook Air or MacBook Pro, which we believe will add to employee experience,” Purohit added.
“We’re still in the early days of the programme but indications are that it’s improving employees’ onboarding and experience at
,” he said.
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To ensure seamless onboarding, Wipro said that it is using Apple Business Manager at the backend, which is a web-based portal for IT administrators to deploy Apple devices, including Mac all from one place.
“It works with our mobile device management (MDM) solution, making it easy to automate device deployment, purchase apps and distribute content, and create Managed Apple IDs for employees,” Purohit added.
Neil Shah, vice president, research at Counterpoint Research said that while the Apple brand has been enjoying strong traction in the consumer space for MacBooks, Apple’s market share across larger enterprises has also been rising along with the mindshare.
“The key reasons being, enterprises are seeing MacBooks as a longer term investment from getting regular updates for even more than five to seven years, stable, privacy and secure OS, growing MDM support, improved performance from computing as well as battery life perspective with the new ARM based M-series SoCs, overall reduced Total Cost of Ownership and increasing attraction and retention tool for younger employees to use and sport Apple devices with a coolness quotient attached to it,” he added.
Apple has done well to expand the number of “corporate resellers” and footprint across key tier-1 and tier-2 towns for its offerings which has also helped boost enterprise sales.
Further, in midst of supply chain issues over the last 15 months, many leading OEMs have been struggling to cater premium
to enterprise and that is where Apple with its strong control over supply chain has been able to edge out competition, Shah added.
In the first half of 2022, Counterpoint estimates Apple’s Mac shipments across enterprises to grow more than 50% YoY, though still under 5% share of the overall Indian PC enterprise market but this share is growing and has doubled compared to 1H 2021.
“With its ever-expanding bouquet of hardware and software services, along with strong focus on security and privacy, Apple is uniquely positioned for growth in its enterprise business in India, Prabhu Ram, Head, Industry Intelligence Group, CMR said.
“This growth is primarily driven by the growing hybrid and flexible work future, and driven by digital natives in the workforce,” Ram told ET.
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