Apple could unveil new Macs at WWDC 2023. (Image: Apple)
Apple is expected to unveil “several new Macs” during its upcoming WWDC 2023 keynote, and with the event predicted to exceed two hours, it has the potential to become one of Apple’s longest keynotes to date.
Apple’s WWDC 2023 event is less than a week away, where it is expected to make numerous announcements, including the launch of a mixed-reality headset, iOS 17, and new MacOS.
Bloomberg’s Mark Gurman has also claimed that we will see “several new Macs” launching at the event. Due to the large number of products being launched, Gurman expects the WWDC 2023 keynote to be one of the longest ones Apple has organized yet.
“I’m expecting three major focus areas next week: 1) several new Macs, 2) the mixed-reality headset, 3) the new OSs,” Gurman tweeted. He added, “with all of the new hardware and software, I expect the keynote to be one of Apple’s longest ever and easily exceed two hours.”
In the past, Gurman has stated that the third-generation Apple Silicon Macs based on the M3 chipset would not be ready in time for WWDC 2023. Therefore, it is more likely that Apple will launch M2-based Macs instead, including the long-rumored 15-inch MacBook Air.
However, it is not clear what Gurman means by “several Macs” since it is hard to see what other M2-powered computers Apple will launch. On the other hand, 9to5Mac has learned from sources that Apple has been working on new 13-inch and 15-inch MacBook Air models with the M3 chip. The details are currently uncertain, and everything will become clear at the event.
Apart from new Macs, Apple may also reveal its AR/MR headset for the first time, along with its xrOS operating system. Apple has reportedly invited several industry experts, which further adds to the growing narrative of Apple’s mixed-reality headset being finally revealed to the world. Gurman notes that this launch is likely to be a monumental moment for the company and may even affect Apple CEO Tim Cook’s ‘legacy.’
In the Bloomberg Businessweek newsletter, Gurman claims that while launching the mixed reality headset, Tim Cook will look to recreate the same atmosphere that Apple has been able to achieve with its other products such as iPhone, AirPods, iPod, and the Apple Watch.
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