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Angelina Jolie’s new fashion brand, Atelier Jolie, is teaming up with Chloé to launch a womenswear capsule collection.
The collection was co-designed by the American actor and Chloé’s creative director Gabriela Hearst — who is soon to depart the brand, according to reports. It leans on Chloé’s “network of international makers” to incorporate “a higher percentage of lower-impact materials than any previous collection from the maison”, according to a statement released today.
The collection of mostly eveningwear will feature fluid silhouettes inspired by Jolie’s wardrobe. Some pieces highlight the work of artisans from a Fair Trade enterprise and spotlight female-led social enterprises; others are made from deadstock and lower-impact materials.
Chloé’s B Corp status, which it achieved in October 2021, was a draw for Jolie. The process of certification involves a comprehensive evaluation of a company’s impacts on workers, customers, community and environment throughout its full operations. “Very few luxury brands are a certified B Corp. It was important to me to work with Chloé, one of the first luxury brands to be a B Corp,” she said in the statement. “My earnings from this collaboration will be invested in establishing apprenticeships for tailors and artisans at Atelier Jolie.”
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