The year is 2020, and Sally Rooney’s novel Normal People has been adapted into a BBC TV series. Almost immediately, the entire nation is watching, and it isn’t the whip-smart dialogue or the palpable on-screen chemistry of its leads that is the talk of offices everywhere the next day. The internet is sent into a tailspin over Paul Mescal, or more specifically, the gold chain that his character Connell wears. Such is the power of the “internet boyfriend”—the unexpected celebrity crush who manages to be disarmingly attractive, witty, approachable and fashionable at all once. Internet boyfriends are so universally appealing that we can all imagine what it would be like to date them.
There doesn’t appear to be a “type” per se, the genre incorporates everyone from the older “Zaddy” who isn’t new to fame but has undergone a fashionable makeover, to the up-and-comers enjoying their turn in the limelight. Think Jeff Goldblum on the Prada runway, Oscar Isaac wearing New Balance, Jeremy Allen White making chef’s whites a hot commodity and Pedro Pascal wearing, well, just about anything. We are so taken by the internet boyfriend that not only do we want to be with them, we want to rifle through their wardrobes, too.
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