The new AI model will also be available for use in other products offered such as Creative Cloud, Document Cloud, Experience Cloud and Adobe Express offered by the company.
“Adobe’s first model, trained on Adobe Stock images, openly licensed content and public domain content where the copyright has expired, will focus on images and text effects and is designed to generate content safe for commercial use,” the company said in a release.
Commenting on the use of AI model for text and image generation, Adobe’s chairman and chief executive officer Shantanu Narayen said that innovations being made by the company in the field of AI have “tried to ensure that our innovations are developed with accountability, responsibility, and transparency”.
“As we reflect on our daily lives, it is clear that digital has and will continue to reshape how we work, learn, and are educated. This is happening across every industry, from healthcare to retail to financial services to education,” Narayen said.
Apart from the launch of the beta version of Firefly for commercial use, Adobe also announced a new partnership with NVIDIA to co-develop a new generation of advanced generative AI models that will focus on integration with tools and applications that creators and marketers around the world use.
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In addition to Firefly and its partnership with NVIDIA, Adobe also unveiled Adobe Express for Enterprise and a Content Supply Chain solution. “As the digital economy continues to expand, profitable growth will come from connecting the complete customer experience – from acquisition to engagement and retention,” Anil Chakravarthy, the president of the Digital Experience Business at Adobe said, adding that the latest innovations from the company would empower brands to scale efficiently and personalise digital experience across surfaces.
(The reporter is in the US to cover Adobe Summit 2023 at the invitation of Adobe.)
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