The Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) has unveiled its latest campaign: Experience Abu Dhabi. Find Your Pace. The campaign shares the variety of experiences that inspire, excite and restore, welcoming the world to come and enjoy memorable moments that matter – in their own way, and at their own pace.
The campaign shows the seamless connections between a wealth of cultural heritage, alongside exciting experiences. Yas Island welcomes the world with year-round theme park action and waterfront attractions, with events and entertainment for families and all ages. Only 15 minutes away, Saadiyat Island is filled with living culture, home to Louvre Abu Dhabi’s timeless inspiration and unforgettable architecture.
Located at the heart of the island, Saadiyat Cultural District hosts community events and exhibitions at Manarat Al Saadiyat, alongside Berklee Abu Dhabi, the pre-eminent institute of contemporary music and the performing arts. The district is also the future home of the Natural History Museum Abu Dhabi, Guggenheim Abu Dhabi, Zayed National Museum, and the immersive art of team Lab Phenomena Abu Dhabi. Nearby, pristine beaches and coastal avenues are lined with cafes and dining options at Mamsha Al Saadiyat, to enjoy a breathtaking sunset.
Just over an hour from these remarkable island experiences, Abu Dhabi invites visitors to ignite their curiosity by visiting UNESCO World Heritage sites in Al Ain, experience adventure and tranquility among the desert dunes, and embrace Abu Dhabi’s fascinating past with iconic museums and ancient forts.
Enriching experiences throughout the year
The campaign welcomes the world to enjoy the nation’s enriching experiences at their own pace, with:
Cultural inspiration: past, present and future
Explore the nation’s living memorial and the narrator of Abu Dhabi’s history, Qasr Al Hosn, an 18th-century stone building in the heart of city. It is also home to the House of Artisans, which celebrates Emirati heritage and enduring tradition of craftsmanship. Within the same day, you can discover inspiration at Louvre Abu Dhabi, through stunning architecture, art collections and artefacts.
Back-to-nature moments that restore body and soul
From stargazing and glamping at Jebel Hafit Desert Park to walking the shaded oasis pathways in the garden city of Al Ain, visitors can also enjoy the sun-kissed beaches of Saadiyat Island, take in wildlife safaris on Sir Bani Yas Island and escape to the tranquil desert serenity of the Empty Quarter.
Excitement for everyone, all year round
Abu Dhabi’s sandscapes offer endless opportunities for dune buggies and sand surfing, while the thrills of the world’s largest indoor theme park, Warner Bros. World Abu Dhabi on Yas Island, will create memories to last a lifetime. Minutes away discover the world-famous Yas Marina F1 Circuit and indoor adventures at CLYMB and Ferrari World Abu Dhabi.
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