AppFlyer’s MAMA India: The Digital Bharat 2.0 event to spotlight opportunities for growth in the Indian app economy

• A deep dive into the Digital Bharat 2.0 opportunity for the Indian app ecosystem and the way forward

With the arrival of the 5G and BharatNet, the nation is poised to have the largest digital populace worldwide after China, boosting India’s digital economy. However, this Digital Bharat opportunity requires a whole new playbook to be mastered. As enterprises look to target this growing app user base from Bharat, new avenues for growth and innovation are also opening up in terms of product development, marketing strategies and other things.

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In keynote addresses and fireside chats with
Ajay Sawhney, Former Secretary – Ministry of Electronics & Information Technology (MeitY), Govt. of India,
Ronen Mense, President & MD, APAC, AppsFlyer, and
Christopher Liu, Head of Gaming Investments, VNG Corporation, and talks by
Sanjay Trisal, General Manager of INSEA/ANZ, AppsFlyer, as well as panel discussions with CleverTap Co-Founder
Anand Jain and
Harpreet Singh Paintal, Head – Data & Analytics Business, Adobe, the event will spotlight the different trends and opportunities in the Indian mobile-first consumer economy and how both domestic and global players are looking to tap into it.

• Lessons in entrepreneurship and brand building from top startup entrepreneurs

MAMA India – The Digital Bharat 2.0 event by AppsFlyer will spotlight key learnings from the entrepreneurial journey of some of the top startup leaders from companies like
Shally Modi, Co-founder, Pratilipi,
Aprameya Radhakrishna, Founder & CEO,
Koo, and
Naiyya Saggi, Co-Founder, MyGlamm Group. The co-founders of leading startups – such as
Pratilipi, India’s largest digital platform connecting readers and writers in 12 Indian languages,
Koo, a homegrown microblogging platform for local languages that recently tapped into the global markets by foraying into countries like Brazil and the United States, and
MyGlamm Group, which is building a content-to-commerce D2C house of brands – will share their growth strategies and learnings from successfully navigating different markets.

Priya Choudhary, Director, Business Solutions, Google India will also feature in the Growth Marathon section with
Shally Modi of Pratilipi,
Aprameya Radhakrishna of Koo, and
Naiyya Saggi of MyGlamm.
Garima Sawhney, Co-founder of Pristyn Care,
Poonam Bhatt, EVP – Digital, Vodafone Idea,
Suchi Mukherjee, Founder & CEO of Limeroad, and
Rashmi Chadha, Founder of WoVoyage will also decode what it takes to build businesses and solutions with a diversity agenda in Digital India, in a panel discussion moderated by
Ritu Sharma, Country Manager, India, AppFlyer.

• Insights on Indian startup ecosystem from top entrepreneurs, investors and marketers

In a
CMO Roundtable on the topic ‘Unlocking Innovation and Driving Growth Across The Marketing Ecosystem,’ top marketing heads of India Inc and the startup ecosystem will share the key strategies one can adopt for driving user acquisitions and also to ensure retention. From how to build an effective martech stack to defining the best mobile marketing strategies and the right measurement tools for your business, marketing heads from companies like
Gaurav Verma, Associate Vice President, User Growth, Games24x7,
Rajan Bansal, VP – Growth Marketing Head, Airtel,
Ranjana Mangla, Sr. Vice President & Head of Ad Revenue – SonyLiv, and
Vakul Agarwal, Vice President – Growth, Licious will delve on a range of app marketing related topics.

In an
investor roundtable discussion on the topic ‘The Great Startup Reset Of 2022: Outlook, Opportunities, Outcomes,’ top investors from the Indian startup ecosystem –
Alok Misra of
General Atlantic, Shweta Bhatia of
Eight Roads,
and Amol Warange of
Omidyar with
Kamlesh Bhatia, Head of Digital Innovations at AWS, India – will decode their playbook for identifying winning ideas while elaborating on the key strategies that the Indian startups need to adopt as they the look out for investments in a market that is wrought by uncertainty and volatility.

• Key trends and opportunities in app development from top app developers and product managers

In a CPO Roundtable discussion on the topic ‘
Turning a product into a brand and finding the perfect product-market fit,’ product leaders from top India Inc companies and startups like
Apoorva Sharma, Associate Director Product, upGrad,
Saichithra Swaminathan, Chief Product Officer, Matrimony.com,
Dilip Chandra, VP – Product & Analytics, aha, and
Himavant Kurnala, Chief Product Officer – Marketplace, Reliance Retail share the different product-led growth strategies adopted by them.

They will also deep dive into how companies can create the right product experience for their customers, build effective relationships and maintain consistency in communication and product evolution. From elaborating on how to measure and understand your product-market fit to how to scale a category defining product, the panelists will also delve into the constantly changing and evolving ecosystem of the Indian app development industry.

• Networking opportunities with key stakeholders of the Indian digital economy

For app developers, mobile marketers, startup founders and product managers building and scaling innovative apps from India, the MAMA India – The Digital Bharat 2.0 event provides a platform to rub shoulders with the who’s who of the mobile app marketing ecosystem. The event will serve as common ground for key stakeholders of the Indian app ecosystem to meet, connect, and network with some of the leaders from the regulatory, marketing and technology spheres of the Indian app marketing ecosystem.

Along with insights on the key market trends and growth opportunities from top product leaders, marketing heads, startup founders, marquee investors, and policymakers, participants will also get a chance to wind down with some light entertainment and laughter with the popular Indian stand-up comedian,
Kanan Gill.