AppsFlyer to host MAMA India -The Digital Bharat 2.0, an event to help startups, marketers, product leaders win in the fast-growing Indian app economy

“The Indian app economy is the fastest-growing in the world and promises tremendous opportunities for growth as India realizes its vision of becoming a digitally empowered society with Digital India 2.0. AppsFlyer is committed to helping the Indian app ecosystem unlock its full potential. The MAMA India – The Digital Bharat 2.0 event is one such initiative to empower marketers, startups, product developers, and innovators to win in India’s fast-growing app economy,” said Ronen Mense, President & MD, APAC, AppsFlyer.

Buoyed by an online user base of over 800 million and a growing smartphone user base of more than 500 million, the Indian app economy has undergone massive transformation over the past decade. And yet, as digitization gains pace across the country, the next phase of growth for the Indian app economy is expected to be spurred by Bharat users, with marketers, innovators, and product leaders targeting the next billion users.

“With a focus on The Digital Bharat 2.0, AppsFlyer’s MAMA India edition will underline the India opportunity and inspire the creation of a robust Indian app ecosystem, with better mobile measurement and analytics as well as improved marketing ROI and business success. AppsFlyer’s solutions help marketers to work smarter and fuel data-driven initiatives in a constantly evolving market. And our MAMA India – The Digital Bharat 2.0 event will, therefore, be a platform for Indian startups, founders, product leaders, mobile marketing heads, and app developers to stay abreast of the most effective mobile marketing and product-market-fit strategies to cater to India’s mobile-first consumer economy,” said Sanjay Trisal, General Manager of INSEA/ANZ, AppsFlyer.

Discover the stories of your interest

Here’s a look at the key sessions and speakers to watch out for
at MAMA India: The Digital Bharat 2.0 event in Mumbai on December 2, 2022:

• Keynote by Ronen Mense, President & MD, APAC, AppsFlyer
• AppsFlyer’s ‘State of App Marketing in India’ report findings to be presented by Sanjay Trisal, General Manager of INSEA/ANZ, AppsFlyer
• Founders Growth Story presentations with startup founders such as Nitish Mittersain, Founder and MD, Nazara Technologies, and Aprameya Radhakrishna, Co-Founder and CEO, Koo
• Panel on building products with a diversity agenda with women leaders and founders such as Naiyya Saggi, Co-Founder, Good Glamm Group, Garima Sawhney, Founder, Pristyn Care, and Suchi Mukherjee CEO of Limeroad.com, among others
• Investor Roundtable on the ‘Great Startup Reset of 2022’ with marquee venture capitalists and investors such as Prashanth Prakash, Partner, Accel, Alok Misra, Operating Partner & COO – India, General Atlantic, and Shweta Bhatia, Partner & Head of Technology, Consumer and Financial Services, India, Eight Roads
• CMO Roundtables and CPO Roundtables with Product and Marketing Heads such as Sidharth Shakdher, CMO and Executive VP, Hotstar, Prabhakar Tiwari, CMO, Angel Broking, Apoorva Sharma, Associate Director – Product, upGrad, Saichithra Swaminathan, Chief Product Officer, Matrimony, and Himavant Kurnala, Chief Product Officer Marketplace, Reliance Retail, among others