Laila Gohar’s new entertaining collaboration with Hay all began with a self-described “friend crush.” After meeting Mette Hay, the co-founder of the Copenhagen-based furniture and homeware brand, through mutual friends, the two found themselves repeatedly gravitating to each other at social gatherings. “We would see each other at these dinners and try to sit next to each other,” she says, laughing. A friendly relationship soon morphed into a professional one: after a visit to Gohar’s studio, Hay asked the artist if she’d like to design something together.
On the surface, it may not seem like the most natural of aesthetic partnerships: Gohar and her sister Nadia, after all, are the masterminds behind Gohar World, a surrealist-inspired brand that offers avant-garde objects like egg candelabras and lace vegetable bonnets. Hay, meanwhile, epitomizes sleek Scandinavian minimalism. Yet Gohar prefers not to be bound to specific design descriptors—“I don’t really identify one single movement or style,” she says.
Instead, she goes with what her “eye is drawn to.”
Courtesy of Hay
For this collection, optic inspiration came from both the objects Hay called out in Gohar’s studio, as well as primary colors. When they first began the design process, the pandemic was at its peak, and the days of dinner parties felt far off; as a result, Gohar found both hope and joy in this foundational palette. “The colors reminded me of a carnival atmosphere, or even elementary school on a day that was really fun,” she says. Indeed, the chunky stripes on a cookie jar resemble that of the parachute seemingly used in everyone’s second-grade gym classes, whereas the color scheme of a vase looks just like a circus tent. A tablecloth is embroidered with an apple, while napkins feature geometric motifs of squares, lines, and triangles. Other items include placemats, a bean jar, and a market basket perfectly designed to be slung over one arm.
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