“We now have a choice to shift to smarter protein alternatives without compromising on taste and texture. The plant protein segment is an exciting consumer space,” said MS Dhoni.
Startups such as Shaka Harry are part of India’s $30-40 million plant-based protein industry.
Such ventures have been drawing celebrity endorsements around the globe, with rapper Jay-Z investing in Impossible Foods and actor Leonardo DiCaprio in Beyond Meat. Indian cricketer Virat Kohli has also invested in Indian plant-based meat brand Blue Tribe.
“We are serving over 30,000 customers across 10 cities monthly, and expect to triple this number in the next few months. Shaka Harry will also be available on global shelves by the end of this year,” said Anand Nagarajan, cofounder and CEO of Shaka Harry’s parent company Liberate Foods.
The company recently received $2 million in a seed funding round led by Better Bite Ventures, Blue Horizon and Panthera Peak Ventures.
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