It is not surprising that restaurants are struggling to boost sales – thanks to the pandemic. Although takeaways and home deliveries are allowed, the profits have declined by 60% ever since the outbreak of the pandemic.
This is why it has become paramount to invest resources in marketing and promotion. It is no secret that you need to market your restaurant to increase your sales. This will likely entice both your current and new customers.
Most restaurants do not care about their websites ever since Foodhub, like big plays, has landed the market. This is where you slip up. These platforms provide people with access to many restaurants, and people prefer to place an order from those they know.
This is why it is essential to emerging yourself as a brand, and for that, the first thing you need is a website.
The landing pages in your website must be excellent and competing, and apart from that, you will have to invest in digital marketing as well. Here are some of the tips to make landing pages that help you sell food.
Use appetizing images of food
Note that you will have to focus more on visuals than texts to create a landing page for your restaurant. A highly tempting and palatable food can play a paramount role in encouraging the visitors to order food from you.
When people see something appealing, they think it can be full of flavours and a succulent dish, and they should give it a try. Human beings process images thousands of times faster than the text, and hence when a visitor lands on your website, they will likely look at the picture first.
Do not forget the importance of the first impression, and therefore you should try to create a competing image. High-quality images are more likely to increase the conversion rate. When it comes to restaurant marketing, images can speak more than text.
They will reflect the true picture of your brand. You can use stock photos, but it is recommended you should use an image of the dish you make on your own. This will let people gain an insight into the quality you exactly offer to them.
However, you can use software to make your images more adorable. If you do not have money to invest in software, you can borrow money from direct lenders offering bad credit loans.
Compelling text
Although images play a paramount role in converting your visitors into customers, it does not mean that you do not write a copy. You cannot fulfil your purpose with the usage of images. Words play a significant role to stimulate people’s appetite.
You should know how to play with words. It is always advisable that you use emotion-evoking words. However, note that it is a landing page, so do not treat it like a blog.
The purpose is to sell, and hence you should create a pitch that encourages them to sell. You should bear these key points in your mind while doing so:
- Use active voice as much as possible
- Do not overload your copy with too many adverbs and adjectives. Your purpose is to make visitors your buyers, not to show them your writing skills.
- Once you have created your copy, you should edit it at least once to filter unnecessary words.
Use a call-to-action button
Do not forget to use a call-to-action button so people can order from there only. It should usually be at the top right side of your landing page, and it should be visible all the time, even if the visitor scrolls down the page.
Make sure that it is very convenient to place an order through your website because sometimes it does not pick the right location, and the user gets frustrated and goes away. There is nothing wrong with using multiple call-to-action buttons.
For instance, when a visitor clicks the menu and explores the dishes you sell, they must be able to see “add” or “order now” tabs on their right, so they do not have to go anywhere to place an order.
Make sure that the menu has the description of dishes beneath their names. People will get an idea of what it is made with.
Discount and special offers
Discounts and special offers can increase your sales by 30%. You can offer discounts on a special day and make sure that your website reveals this information across every landing page.
You can use such attractive promotions to attract visitors on social media platforms, and if you are on food delivery apps, you can let people know about it through them as well.
Sometimes you do not need to offer a discount on the food cost, but you can take off delivery fees. This is also a good trick to encourage customers to buy from you.
Give sign up benefits
Create a sign-up pop up so people can sign up for your newsletters. Tell them what benefits they are likely to get if they sign up.
You do not have to send plain newsletters like “buy now and get 10% off”, etc. You can encourage them to sign up for free monthly recipes, exclusive promotions, being the first to get notified of the coupon code to get a discount and the like.
How will creating a landing page benefit you?
You have understood how you can create an appealing landing page for your restaurant to boost sales. The next step is to know how much effort can benefit you.
- It will generate more leads even on ordering food apps.
- The click-through rate will go up.
- It will boost your online reputation.
The final word
If you are looking to increase visitors to your restaurant, you will have to create appealing landing pages. The aforementioned tips can truly help you accomplish your purposes. By creating attractive landing pages, you can emerge as a brand and this will surely help you in the long run.
Description: If you are looking to boost your restaurant sales, you will have to create a landing page. This blog tells how you can do it.
