Reported By:| Edited By: |Source: IANS |Updated: Mar 26, 2022, 03:14 PM IST
The BCCI this year will earn little over Rs 1,000 crore from the Indian Premier League (IPL 2022) central sponsorships, Inside Sport reported. This will be the record sponsorship revenue generated by BCCI to date in 15 seasons of IPL. The BCCI this year has signed a new title sponsor in the form of Tata and also two new associate sponsors.
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The IPL GC recently announced new deals with RuPay and Swiggy Instamart as central sponsors for IPL. The board for the first time has filled all NINE sponsorship slots for the season, the report said. According to available information, the deal with RuPay & Swiggy is in a range of Rs 48-50 crore per annum, Inside Sport reported.
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The second gain for the BCCI is coming in from the title sponsorship deal. Though the Tata group is paying Rs 335 crore which is less than what Vivo was paying – still the BCCI will earn almost 30-40 percent more.
According to the sources, the deal has been transferred in a manner that all deficits will be borne by VIVO. The sources informed InsideSport that BCCI will not only get the contracted amounts from VIVO but will also get pro-rata payments of increase in the number of matches for IPL 2022 and IPL 2023.
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VIVO was supposed to pay Rs 996 crore to the BCCI over the next two seasons. Now with the Tata group pledging just Rs 670 crore for the same period, the deficit will be borne by Vivo.
Not only this – but as per the contractual understanding, Vivo will also pay a ‘transfer fee’ to the BCCI as was the case when Oppo had transferred their rights to Byju’All this will rake in Rs 600 crore plus for BCCI from the title sponsorship slot.
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