Hollywood loves an It bag. Celebrities are usually the first to spot—or receive—the latest releases, and thanks to the numerous purses, pouches, and fanny packs launched each year, stars are spoiled for choice. Still, there’s always one item that attains cult status amongst performers, models, and musicians. The current handbag du jour is Valentino’s One Stud, a soft nappa leather flap bag with a golden chain and an oversized version of the brand’s iconic rock stud at its center. The piece takes the familiar envelope shape and gives it new verve thanks to its bold hardware and array of bright color offerings.
The One Stud has been showing up in all the right places. It first appeared on the arms of models like Mona Tougaard and Achenrin Madit during Pierpaolo Piccioli’s spring 2022 collection, then popped up in the Zendaya-fronted campaign. In February, Anne Hathaway wore a plum version to take in the opening night of The Music Man on Broadway. A month later, Charli XCX test drove the mini-size while en route to rehearsals for her stint on Saturday Night Live. When jetting into Paris for fashion week, Tracee Ellis Ross brought a violet One Stud in the medium size. At the same time, attendees at the fall 2022 show, like Vanessa Hudgens and Anitta, matched their bags to their outfits. Online influencers like model Elsa Hosk, Leonie Hanne, and Dixie D’Amelio have been equally enamored. Their updates on Instagram reels and TikTok have given millions of followers lessons on how to style the piece.
Celebrity fans make headlines, but the real test of an It bag is whether or not it resonates with everyday people. So far, Piccioli’s design appears to be winning on that front. With Instagram users sharing their pics under the Valentino hashtag and social artists sharing paintings inspired by the collection, it’s only a matter of time before Valentino’s newest stud hits the streets.
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