Chelsea sponsor Hyundai SUSPEND their partnership with the club ‘until further notice’ after Roman Abramovich was sanctioned by the Government as they follow Three in walking away from the Blues
- Hyundai have suspended their partnership with Chelsea ‘until further notice’
- Roman Abrahmovich was sanctioned by the UK government on Thursday
- They follows Three , who ditched their £40million deal with the club
Car manufacturer Hyundai have become the latest sponsor to suspend its partnership with Chelsea after the UK Government sanctioned the club’s owner, Roman Abramovich.
Abramovich – whose purported links to Russia President Vladimir Putin landed him on the sanctions list – had his British assets sanctioned under terms laid out and announced by Prime Minister Boris Johnson on Thursday morning.
The likes of shirt sponsors Three sprung into action as a result and suspended its £40million deal with the Blues, while they are understood to still be in discussions about the removal of the logo from strips long-term.
But their South Korean counterparts have now followed suit in suspending their partnership with the club ‘until further notice’.
A statement released by Hyundai said: ‘Hyundai has become one of the strongest partners in football over the years and the company supports the sport to be a force for good.
‘Through our partnership with Chelsea FC, we are proud supporters of the players, the fans and grassroots football.
‘However, in the current circumstances, we have taken the decision to suspend our marketing and communication activities with the Club until further notice.’
Hyundai have been Chelsea’s ‘official global automotive partner’ since 2018.
Hyundai have suspended their partnership with Chelsea ‘until further notice’
Brands worldwide have been desperate to distance themselves from Russia following Putin’s brutal invasion of Ukraine, which began two weeks ago today.
The situation in Ukraine is deteriorating daily with Putin accused of war crimes after his forces have consistently bombed cities, hitting civilian targets, including a children’s hospital.
However, Trivago announced on Thursday they would continue as training kit sponsors, despite other partners walking away in the wake of the sanctions against Abramovich.
Chelsea’s shirt sponsor, the telecom’s brand, Three, also suspended its deal with the club
Chelsea’s finances have taken a huge hit since Roman Abramovich was sanctioned
On their deal with Chelsea, Trivago said: ‘As a global travel brand, we believe in connecting and bringing people together.
‘These are values shared by Chelsea, an institution now 117 years old with a tradition so vitally important to its fans and communities and that is why we decided to partner with the club.
‘The uncertainty over the ownership situation of Chelsea has been challenging. It is important to us to continue supporting the club, the fans and community. We are looking forward to a transition of ownership as soon as possible.’
Last year, Chelsea made £154million from commercial deals despite the coronavirus pandemic. In 2019, before Covid struck, the club earned £200m in sponsorship.
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