Outside the Blackstones Collective
The credibility for any hair salon lies in its client roster. Polished Bergdorf blondes lean on John Barrett; bombshell supermodels put their highlights in the hands of Jenna Perry. And for those mysterious downtown characters with ineffably cool undone hair, a narrow white-washed salon tucked away on East 7th Street has become a kind of mecca. Since 2007, Blackstones has served It girls who induce seismic vibe shifts by simply leaving the house. “We specialize in street hair,” says the salon’s founder and lead stylist Joey Silvestera over coffee in the East Village on a recent winter afternoon.
Under Silvestera’s humble direction and deft scissor work, word of mouth recommendations brought fashion designers, writers, architects, painters, and actresses through the salon doors—a rolodex that has grown to include Lynn Yaeger, Chloe Sevigny, Leigh Lezark, Hamish Bowles and Ricky Saiz among other fashion icons who defy the boundaries of the eras they define. Each came for what Sevigny described over the phone as the stylists’ abilities to “make the best of what you have,” zeroing in on an individual’s texture, silhouette and sartorial style to deliver personalized wash-and-go ease. “It’s the chillest environment. There’s not the fancy-handbag atmosphere, no snobbery and just good music.”
Habitués arrived in droves, hung out, and formed a cult following for Blackstones’ own product line, Five Wits (Sevigny has sworn by the Moisture Shampoo and Hydrate Conditioner for years. Dylan Penn is so dedicated to the multitasking Hair Cream, she keeps one in her purse). And, as of today, the advice and product endorsements once exclusively traded between stylists and clients behind the chair are being made public with the launch of the Blackstones Collective, a website, Instagram feed, and in-salon store populated exclusively by tips and treasures enthusiastically chosen by the salon’s community.
For all the latest fasion News Click Here
