Most organisations, big or little, old or new, financially secure or stressed, functioning locally, nationally, or even globally, have adopted digital marketing as a way of life. This includes the start-ups as well.
While content marketing, complete with SEO strategies, blogging, personalised emails, pay-per-click, mobile marketing, influencer marketing, and other overlapping features and functionalities, have all been popular tools in a marketer’s digital toolkit, social media marketing, in particular, has proven to be a great leveller for startups and small businesses. The sheer ‘viral’ nature of the medium may take a small business from obscurity to unfathomable fame in no time, allowing them to compete with established huge brands.
Almost all major social media networks, from Instagram to Facebook to YouTube to SnapChat to WhatsApp to Twitter, allow video marketing in some form or another. This is due to a variety of factors. If a picture is worth a thousand words, it’s no exaggeration to argue that a moving picture or video is worth a million!
According to Santosh Sapkota of SS Digital Technocare, having a decent online presence has become more than a need as we move into a technology-dependent world. People trust social media more than they trust the individual. Furthermore, digital marketing is crucial in the commercial world.
Traditional marketing is a tool for expanding your audience and promoting yourself. Being a known songwriter and singer, Santosh Sapkota claims that the digital parts of marketing have made marketing easier. It is less expensive and has a greater impact than traditional approaches. Digital marketing, he claims, is the most effective and cost-effective way for small enterprises and people to promote themselves.
'; var cat = "?cat=657583"; //$(".main-rhs2412076").theiaStickySidebar(); var instagram_script=document.createElement('script'); instagram_script.defer="defer"; instagram_script.async="async"; instagram_script.src="https://platform.instagram.com/en_US/embeds.js"; document.head.appendChild(instagram_script); /*************************************/ /*$(window).scroll(function(){ var last = $('div.listing').filter('div:last'); var lastHeight = last.offset().top ; if(lastHeight + last.height() < $(document).scrollTop() + $(window).height() && nextload==true){ var circle = ""; var myTimer = ""; var interval = 30; var angle = 0; var Inverval = ""; var angle_increment = 6; $.ajax({ url: "/micros/article-list.php" + cat + nextpath, async: true, dataType: "json", beforeSend: function() { $('div.listing').append(load); nextload=false; //console.log("/micros/article-list.php" + cat + nextpath); ice = 1; circle = $('.center-section').find('#green-halo'); myTimer = $('.center-section').find('#myTimer'); angle = 0; Inverval = setInterval(function (){ $(circle).attr("stroke-dasharray", angle + ", 20000"); //myTimer.innerHTML = parseInt(angle/360*100) + '%'; if (angle >= 360) { angle = 1; } angle += angle_increment; }.bind(this),interval); }, success: function(data){ nextload=false; //console.log("success"); //console.log(data); $.each(data['rows'], function(key,val){ //console.log("data found"); ice = 2; if(val['id']!='2412076'){ string = '
'; $('div.listing').append(string); } }); }, error:function(xhr){ //console.log("Error"); //console.log("An error occured: " + xhr.status + " " + xhr.statusText); nextload=false; }, complete: function(){ $('div.listing').find(".loading-block").remove();; pg +=1; //console.log("mod" + ice%2); nextpath="&page=" + pg; //console.log("request complete" + nextpath); cat = "?cat=657583"; //console.log(nextpath); nextload=(ice%2==0)?true:false; } });
} //lastoff = last.offset(); //console.log("**" + lastoff + "**"); });*/ var maindiv = false; var dis = 0; var fbcontainer=""; var fbid = ''; var fb_script=document.createElement('script'); fb_script.text= "(function(d, s, id) {var js, fjs = d.getElementsByTagName(s)[0];if (d.getElementById(id)) return;js = d.createElement(s); js.id = id;js.src="https://connect.facebook.net/en_GB/sdk.js#xfbml=1&version=v2.9";fjs.parentNode.insertBefore(js, fjs);}(document, 'script', 'facebook-jssdk'));"; var fmain = $(".sr2412076"); //alert(x+ "-" + url); var fdiv = '
'; //console.log(fdiv); //$(fb_script).appendTo(fmain); $(fdiv).appendTo(fmain); function fillElementWithAd($el, slotCode, size, targeting){ if (typeof targeting === 'undefined') { targeting = {}; } else if ( Object.prototype.toString.call( targeting ) !== '[object Object]' ) { targeting = {}; } var elId = $el.attr('id'); //console.log("elId:" + elId); googletag.cmd.push(function(){ var slot = googletag.defineSlot(slotCode, size, elId); for (var t in targeting){ slot.setTargeting(t, targeting[t]); } slot.addService(googletag.pubads()); googletag.display(elId); //googletag.pubads().refresh([slot]); }); } $(document).delegate("button[id^='mf']", "click", function(){ fbcontainer=""; fbid = '#' + $(this).attr('id'); var sr = fbid.replace("#mf", ".sr"); $(fbid).parent().children(sr).toggle(); fbcontainer = $(fbid).parent().children(sr).children(".fb-comments").attr("id"); });
function onPlayerStateChange(event){ var ing, fid; //console.log(event + "---player"); $('iframe[id*="video-"]').each(function(){ _v = $(this).attr('id'); //console.log("_v: " + _v); if(_v != event){ //console.log("condition match"); ing = new YT.get(_v); if(ing.getPlayerState()=='1'){ ing.pauseVideo(); } } }); $('div[id*="video-"]').each(function(){ _v = $(this).attr('id'); //console.log("_v: " + _v + " event: " + event); if(_v != event){ //jwplayer(_v).play(false); } }); } function onYouTubePlay(vid, code, playDiv,vx, pvid){ if (typeof(YT) == 'undefined' || typeof(YT.Player) == 'undefined') { var tag = document.createElement('script'); tag.src = "https://www.youtube.com/iframe_api"; var firstScriptTag = document.getElementsByTagName('script')[0]; firstScriptTag.parentNode.insertBefore(tag, firstScriptTag); window.onYouTubePlayerAPIReady = function() { onYouTubePlayer(vid, code, playDiv,vx, pvid); }; }else{onYouTubePlayer(vid, code, playDiv,vx, pvid);} } function onYouTubePlayer(vid, code, playDiv,vx, pvid){ //console.log(playDiv + "Get Youtue " + vid); //$("#"+vid).find(".playvideo-"+ vx).hide(); var player = new YT.Player(playDiv , { height: '450', width: '100%', videoId:code, playerVars: { 'autoplay': 1, 'showinfo': 1, 'controls': 1 }, events: { 'onStateChange': function(event){ onPlayerStateChange(event.target.a.id); } } }); $("#video-"+vid).show(); } function kalturaPlayerAPIReady(code, playDiv,pvid){ var dt=new Date; var nt=dt.getTime(); var vtitle = ""; var video_id_arr = code.split("https://zeenews.india.com/"); var youbora_video_id = video_id_arr[5].split("."); var youbora_video_id = '"' + youbora_video_id[0] + '"'; pre_roll = "https://pubads.g.doubleclick.net/gampad/ads?sz=640x480&iu=/11440465/Zeenews_English_Video/Zeenews_English_Preroll&tfcd=0&npa=0&sz=640x480&gdfp_req=1&output=vast&unviewed_position_start=1&env=vp&impl=s&description_url="+vtitle+"&correlator="+nt;
var sources ={}; var config = { targetId: playDiv, provider: { partnerId: 2504201 }, playback: { pictureInPicture : true, autoplay: true }, advertising: { adBreaks: [{ position: 0, ads: [{ url: [pre_roll] }] }] }, plugins: { youbora: { options: { "content.title": "Technology will change digital marketing’s face, says Santosh Sapkota", "content.customDimension.1":"Zee News", "content.customDimension.2":"https://zeenews.india.com/", "content.customDimension.3":"2021-Nov-20 15:39:01", "content.customDimension.4":"SHUBHAM SINGH", "content.customDimension.5":"2412076", "content.customDimension.6":"Companies,Digital Marketing,Social Media,Instagram,Santosh Sapkota", "content.id":youbora_video_id, "content.language":"English" } }, ima: { adsResponse: "" } } } var kalturaPlayer = KalturaPlayer.setup(config); if(kalturaPlayer){ kalturaPlayer.reset(); } var videoUrl = code; var mediaid = '"zn' + pvid + '"'; sources = { hls: [{ id: mediaid, url: videoUrl, mimetype: "application/x-mpegURL" }] } kalturaplayerSetup(kalturaPlayer, sources); if (typeof kalturaPlayer !== 'undefined') { doRegisterEvents(kalturaPlayer); } } function kalturaplayerSetup(kalturaPlayer, playbackType){ kalturaPlayer.setMedia({ plugins: {}, sources: playbackType }); }
function doRegisterEvents(kalturaPlayer) { /* player event*/ kalturaPlayer.addEventListener(kalturaPlayer.Event.Core.PLAY, playEvent); kalturaPlayer.addEventListener(kalturaPlayer.Event.Core.PAUSE, pauseEvent); kalturaPlayer.addEventListener(kalturaPlayer.Event.Core.PLAYBACK_ENDED, playbackEndedEvent);
/* ad event */ kalturaPlayer.addEventListener(kalturaPlayer.Event.AD_STARTED, adStartedEvent); kalturaPlayer.addEventListener(kalturaPlayer.Event.AD_COMPLETED, adCompletedEvent); kalturaPlayer.addEventListener(kalturaPlayer.Event.AD_SKIPPED, adSkippedEvent); kalturaPlayer.addEventListener(kalturaPlayer.Event.AD_CLICKED,adClicked); } var vlabel = "https://zeenews.india.com"+$(this).attr("video-path"); var isVideoPlayed = false; var isAdSkippedCompleted = false;
function adStartedEvent(event) { var videotype = "zee english video"; gtag('event', 'Adstarted', { 'event_category': videotype, 'event_label': vlabel}); gtag('event', 'Play', { 'event_category': videotype, 'event_label': vlabel}); isVideoPlayed = true; isAdSkippedCompleted = true; }
function adCompletedEvent(event) { var videotype = "zee english video"; gtag('event', 'Adcompleted', { 'event_category': videotype, 'event_label': vlabel}); isAdSkippedCompleted = true; }
function adSkippedEvent(event) { var videotype = "zee english video"; gtag('event', 'Adskipped', { 'event_category': videotype, 'event_label': vlabel}); isAdSkippedCompleted = true; }
function adClicked(event) { var videotype = "zee english video"; gtag('event', 'Adclicked', { 'event_category': videotype, 'event_label': vlabel}); }
function playbackEndedEvent(event){ var videotype = "zee english video"; gtag('event', 'Complete', { 'event_category': videotype, 'event_label': vlabel}); }
function playEvent(event) { var videotype = "zee english video";
if((isVideoPlayed) && (isAdSkippedCompleted)){ isAdSkippedCompleted = false; }else if((isVideoPlayed)){ gtag('event', 'resume', { 'event_category': videotype, 'event_label': vlabel}); }else{ gtag('event', 'Play', { 'event_category': videotype, 'event_label': vlabel}); isVideoPlayed = true; } }
function pauseEvent(event) { var videotype = "zee english video"; gtag('event', 'Pause', { 'event_category': videotype, 'event_label': vlabel}); }
function AdloadEvent(event) { var videotype = "zee english video"; gtag("event", "kaltura_adloaded", { "event_category": videotype, "event_label": vlabel}); }
function AdProgressEvent(event) { var videotype = "zee english video"; gtag("event", "kaltura_adprogress", { "event_category": videotype, "event_label": vlabel}); }
function adPausedEvent(event) { var videotype = "zee english video"; gtag("event", "kaltura_adpaused", { "event_category": videotype, "event_label": vlabel}); } /* End of Kaltura player function code */
$(document).delegate("div[id^='play']", "click", function(){ //console.log($(this).attr("id")); //console.log($(this).attr("video-source")); //console.log($(this).attr("video-code")); var isyoutube = $(this).attr("video-source"); var vurl = $(this).attr("video-path"); var vid = $(this).attr("id"); $(this).hide(); var pvid = $(this).attr("newsid"); var vx = $(this).attr("id").replace('play-',''); var vC = $(this).attr("video-code"); var playDiv = "video-" + vid + "-" + pvid; if(isyoutube =='No'){ kalturaPlayerAPIReady(vC, playDiv,pvid); }else{ onYouTubePlay(vid, vC, playDiv,vx, pvid); } }); $(document).delegate("div[id^='ptop']", "click", function(){ var vid = $(this).attr("id").replace('ptop',''); $(this).hide(); var pvid = $(this).attr("newsid"); var vurl = $(this).attr("video-path"); //console.log($(this).attr("id") + "--" + vid); //console.log($(this).parent().children().find('#play-'+vid).attr("video-source")); //console.log($(this).parent().children().find('#play-'+vid).attr("video-code")); var isyoutube = $(this).parent().children().find('#play-'+vid).attr("video-source"); var vC = $(this).parent().children().find('#play-'+vid).attr("video-code"); var playDiv = "mvideo-play-" + vid + "-" + pvid; if(isyoutube =='No'){ //console.log(jwplayer($(this).attr("id")).getState()); kalturaPlayerAPIReady(vC, playDiv,pvid);
}else{ onYouTubePlay($(this).attr("id"), vC, playDiv, vid, pvid); } });
var nxti = 3; var ci = 1; var nxti_1 = 6; var nxti_2 = 9; var nxti_3 = 12; if($.autopager==false){ var use_ajax = false; /*var disqus_shortname="zeehindi"; var disqus_identifier; //made of post id and guid var disqus_url; //post permalink
function loadDisqus(source, identifier, url, nid) {
if (window.DISQUS) { //alert("if"); jQuery('
').insertAfter(source); jQuery('#disqus_thread').insertAfter(source); //append the HTML after the link //if Disqus exists, call it's reset method with new parameters DISQUS.reset({ reload: true, config: function () { this.page.identifier = identifier; this.page.url = url; } }); }else{ jQuery('
').insertAfter(source); disqus_identifier = identifier; //set the identifier argument disqus_url = url; //set the permalink argument
//append the Disqus embed script to HTML var dsq = document.createElement('script'); dsq.type="text/javascript"; dsq.async = true; dsq.src="http://" + disqus_shortname + '.disqus.com/embed.js'; jQuery('head').append(dsq); } };*/ /*$('.disqusOn').live( "click", notify ); function notify() { identifier = $(this).attr('id'); dUrl = $(this).attr('disqus-url'); source = $(this).parent(); loadDisqus(jQuery(this), identifier, dUrl); }*/ function loadshare(curl){ history.replaceState('' ,'', curl); if(window.OBR){ window.OBR.extern.researchWidget(); } //console.log("loadshare Call->" + curl); //$('html head').find('title').text("main" + nxtTitle); if(_up == false){ var cu_url = curl; gtag('config', 'UA-2069755-1', {'page_path': cu_url });
if(window.COMSCORE){ window.COMSCORE.beacon({c1: "2", c2: "9254297"}); var e = Date.now(); $.ajax({ url: "/marathi/news/zscorecard.json?" + e, success: function(e) {} }) } //console.log('ga:'+r); /*(function () { var ga = document.createElement('script'); ga.type="text/javascript"; ga.async = true; ga.src = ('https:' == document.location.protocol ? 'https://' : 'http://') + 'stats.g.doubleclick.net/dc.js'; var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(ga, s); })();*/ //console.log("loadshare Call"); } } if(use_ajax==false) { //console.log('getting'); var view_selector="div.center-section"; // + settings.view_name; + '.view-display-id-' + settings.display; var content_selector = view_selector; // + settings.content_selector; var items_selector = content_selector + ' > div.rep-block'; // + settings.items_selector; var pager_selector="div.next-story-block > div.view-zn-article-mc-all-2017 > div.view-content > div.clearfix"; // + settings.pager_selector; var next_selector="div.next-story-block > div.view-zn-article-mc-all-2017 > div.view-content > div.clearfix > a:last"; // + settings.next_selector; var auto_selector="div.tag-block"; var img_location = view_selector + ' > div.rep-block:last'; var img_path="
"; //settings.img_path; //var img = '
'; var img = img_path; //$(pager_selector).hide(); //alert($(next_selector).attr('href')); var x = 0; var url=""; var prevLoc = window.location.pathname; var circle = ""; var myTimer = ""; var interval = 30; var angle = 0; var Inverval = ""; var angle_increment = 6; var handle = $.autopager({ appendTo: content_selector, content: items_selector, runscroll: maindiv, link: next_selector, autoLoad: false, page: 0, start: function(){ $(img_location).after(img); circle = $('.center-section').find('#green-halo'); myTimer = $('.center-section').find('#myTimer'); angle = 0; Inverval = setInterval(function (){ $(circle).attr("stroke-dasharray", angle + ", 20000"); //myTimer.innerHTML = parseInt(angle/360*100) + '%'; if (angle >= 360) { angle = 1; } angle += angle_increment; }.bind(this),interval); }, load: function(){ $('div.loading-block').remove(); clearInterval(Inverval); //$('.repeat-block > .row > div.main-rhs2412076').find('div.rhs2412076:first').clone().appendTo('.repeat-block >.row > div.main-rhs' + x); $('div.rep-block > div.main-rhs2412076 > div:first').clone().appendTo('div.rep-block > div.main-rhs' + x); $('.center-section >.row:last').before('
Next Story
'); //$(".main-rhs" + x).theiaStickySidebar(); var fb_script=document.createElement('script'); fb_script.text= "(function(d, s, id) {var js, fjs = d.getElementsByTagName(s)[0];if (d.getElementById(id)) return;js = d.createElement(s); js.id = id;js.src="https://connect.facebook.net/en_GB/sdk.js#xfbml=1&version=v2.9";fjs.parentNode.insertBefore(js, fjs);}(document, 'script', 'facebook-jssdk'));"; var fmain = $(".sr"+ x); //alert(x+ "-" + url); var fdiv = '
'; //$(fb_script).appendTo(fmain); $(fdiv).appendTo(fmain); FB.XFBML.parse(); var $dfpAd = $('.center-section').children().find("#ad-"+ x); xp = "#star"+x;
//var $dfpAdrhs = $('.main-rhs' + x).children().find('.adATF').empty().attr("id", "ad-300-" + x); //$('.content-area > .main-article > .row > .main-rhs'+x).find('#ad-300-' + x); //var $dfpAdrhs2 = $('.main-rhs' + x).children().find('.adBTF').empty().attr("id", "ad-300-2-" + x);//$('.content-area > .main-article > .row > .main-rhs'+x).find('#ad-300-2-' + x); //var $dfpMiddleAd = $('.content-area > .main-article > .row').find('#ar'+x).find('#ad-middle-' + x).empty(); //fillElementWithAd($dfpAdrhs, '/11440465/Zeenews_English_Web/Zeenews_English_AS_ATF_300x250', [[300, 250], [300, 600]], {}); //fillElementWithAd($dfpAdrhs2, '/11440465/Zeenews_English_Web/Zeenews_English_AS_BTF_1_300x250', [300, 250], {}); //fillElementWithAd($dfpMiddleAd, '/11440465/Zeenews_Hindi_Article_Middle_300x250_BTF', [300, 250], {}); var instagram_script=document.createElement('script'); instagram_script.defer="defer"; instagram_script.async="async"; instagram_script.src="https://platform.instagram.com/en_US/embeds.js";
/*var outbrain_script=document.createElement('script'); outbrain_script.type="text/javascript"; outbrain_script.async="async"; outbrain_script.src="https://widgets.outbrain.com/outbrain.js"; var Omain = $("#outbrain-"+ x); //alert(Omain + "--" + $(Omain).length);
$(Omain).after(outbrain_script); var rhs = $('.main-article > .row > div.article-right-part > div.rhs2412076:first').clone(); $(rhs).find('.ad-one').attr("id", "ad-300-" + x).empty(); $(rhs).find('.ad-two').attr("id", "ad-300-2-" + x).empty(); //$('.main-article > .row > div.article-right-part > div.rhs2412076:first').clone().appendTo('.main-article > .row > div.main-rhs' + x); $(rhs).appendTo('.main-article > .row > div.main-rhs' + x); */
setTimeout(function(){
var twit = $("div.field-name-body").find('blockquote[class^="twitter"]').length; var insta = $("div.field-name-body").find('blockquote[class^="instagram"]').length; if(twit==0){twit = ($("div.field-name-body").find('twitterwidget[class^="twitter"]').length);} if(twit>0){ if (typeof (twttr) != 'undefined') { twttr.widgets.load();
} else { $.getScript('https://platform.twitter.com/widgets.js'); } //$(twit).addClass('tfmargin'); } if(insta>0){ $('.content > .left-block:last').after(instagram_script); //$(insta).addClass('tfmargin'); window.instgrm.Embeds.process(); } }, 1500); } }); /*$("#loadmore").click(function(){ x=$(next_selector).attr('id'); var url = $(next_selector).attr('href'); disqus_identifier="ZNH" + x; disqus_url = url; handle.autopager('load'); history.pushState('' ,'', url); setTimeout(function(){ //twttr.widgets.load(); //loadDisqus(jQuery(this), disqus_identifier, disqus_url); }, 6000); });*/
/*$("button[id^='mf']").live("click", disqusToggle); function disqusToggle() { console.log("Main id: " + $(this).attr('id')); }*/ $(document).delegate("button[id^='mf']", "click", function(){ fbcontainer=""; fbid = '#' + $(this).attr('id'); var sr = fbid.replace("#mf", ".sr");
//console.log("Main id: " + $(this).attr('id') + "Goodbye!jQuery 1.4.3+" + sr);
$(fbid).parent().children(sr).toggle();
fbcontainer = $(fbid).parent().children(sr).children(".fb-comments").attr("id");
//console.log(fbcontainer);
//var commentsContainer = document.getElementById(fbcontainer);
//commentsContainer.innerHTML = '
}); /************Player Code ***********/ var title, imageUrl, description, author, shortName, identifier, timestamp, summary, newsID, nextnews; var previousScroll = 0; //console.log("prevLoc" + prevLoc); $(window).scroll(function(){ var last = $(auto_selector).filter(':last'); var lastHeight = last.offset().top ; //st = $(layout).scrollTop(); //console.log("st:" + st); var currentScroll = $(this).scrollTop(); if (currentScroll > previousScroll){ _up = false; } else { _up = true; } previousScroll = currentScroll; //console.log("_up" + _up);
var cutoff = $(window).scrollTop() + 64; //console.log(cutoff + "**"); $('div[id^="row"]').each(function(){ //console.log("article" + $(this).children().find('.left-block').attr("id") + $(this).children().find('.left-block').attr('data-url')); if($(this).offset().top + $(this).height() > cutoff){ //console.log("$$" + $(this).children().find('.left-block').attr('data-url')); if(prevLoc != $(this).children().find('.left-block').attr('data-url')){ prevLoc = $(this).children().find('.left-block').attr('data-url'); $('html head').find('title').text($(this).children().find('.left-block').attr('data-title')); $('meta[name=description]').attr("content",$(this).children().find('.left-block').attr('data-summary')); $('meta[name=keywords]').attr("content",$(this).children().find('.left-block').attr('data-keyword')); $('meta[name=news_keywords]').attr("content",$(this).children().find('.left-block').attr('data-keyword'));
pSUPERFLY.virtualPage(prevLoc,$(this).children().find('.left-block').attr('data-title')); //console.log("Summary: " + $(this).children().find('.left-block').attr('data-summary')); //console.log("Keyword: " + $(this).children().find('.left-block').attr('data-keyword')); //history.pushState('' ,'', prevLoc); loadshare(prevLoc); } return false; // stops the iteration after the first one on screen } }); if(lastHeight + last.height() < $(document).scrollTop() + $(window).height()){ //console.log("**get"); url = $(next_selector).attr('href'); x=$(next_selector).attr('id'); //console.log("x:" + x); //handle.autopager('load'); /*setTimeout(function(){ //twttr.widgets.load(); //loadDisqus(jQuery(this), disqus_identifier, disqus_url); }, 6000);*/ } //lastoff = last.offset(); //console.log("**" + lastoff + "**"); }); //$( ".content-area" ).click(function(event) { // console.log(event.target.nodeName); //}); /*$( ".comment-button" ).live("click", disqusToggle); function disqusToggle() { var id = $(this).attr("id"); $("#disqus_thread1" + id).toggle(); };*/ //$(".main-rhs2412076").theiaStickySidebar(); var prev_content_height = $(content_selector).height(); //$(function() { var layout = $(content_selector); var st = 0; ///}); } } }); /*} };*/ })(jQuery);
