This Designer Bag Has Reached Icon Status—Here’s Why It’s Worth the Investment

If I’ve learnt anything in my role as Who What Wear UK’s shopping editor, it’s the virtue of a good accessory. No matter how much time I spend searching for the perfect coat, flattering tailoring, versatile dresses or cosy knitwear, it’s invariably the accessories that really bring an outfit to life, and as someone with a penchant for bags in particular, I’m always on the lookout for outfit-elevating styles that are really worth your hard-earned money. Interestingly, there’s one bag in particular that has been doing the rounds on the street style circuit, reaffirming its status as a certified icon. That’s right, it isn’t a brand-new It bag, but one you already know and love. 

Whilst the runways tried to convince us that the only bag trends that would matter this year are supersized XXL totes or micro, slimline baguettes, the truth is, we all just want a practical, everyday bag big enough for all of our essentials but small enough to not have to lug around. It was only a matter of time before simple shoulder bags would start cropping up again, and everywhere I look lately, the same heritage style is tucked under the arms of influencers and editors everywhere, convincing me that the Gucci Marmont is back for good (that is if it ever left). 

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