Swiggy Instamart’s Creative Resignation Letter Is A Hit With All Food-Lovers

With the advent of the internet, brands have seriously given a thought to their digital marketing strategies. Conventional print advertisements are on the decline as more and more brands engage with followers directly through social media. Swiggy Instamart is one such brand which has been in the limelight recently for its quirky posts on Twitter. An instant grocery delivery app, it uses the products available on the app to create memes and witty one-liners. Recently, they shared a hilarious resignation letter with a foodie twist and it won over the internet. Take a look:

how to quit your job using Instamart ????‍♀️ pic.twitter.com/CyhSDyvWaq— Swiggy Instamart (@SwiggyInstamart) July 24, 2023

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“How to quit your job using Instamart,” read the caption to the post shared on Twitter. It has received over 90.8k views and 2k likes since it was posted. Titled ‘Resignation Letter’, it was a handwritten note on paper with a number of grocery and food products cleverly used to convey the message. “You have such ‘little hearts’ and offer such ‘little perks’ that I never really had a ‘good day’,” read the letter. “If I had to rate this organisation out of 10, I would rate it ‘5 stars’. Working here was difficult every day. Sorry for your loss, you are losing a ‘gem’,” concluded the letter.
The funny resignation letter by Swiggy Instamart garnered plenty of comments and reactions from users. “This is super cute. Whoever behind this deserves a bonus,” wrote one user. “This is so creative. Great strategy,” chimed in another. Take a look at the reactions:

This company just rated themselves out of 10 ????????— Aarnav (@gargsaahab) July 24, 2023

Creativity out of the box— kumar (@ok_cheers_) July 24, 2023

I hope you were more KINDER so that I could have more JOY— Neha Shah (@NehaSha88680058) July 25, 2023

Last line was best. If uno uno ????????????— Priya ???? (@patanahibro) July 25, 2023

Is it admins resignation letter ????— Akshit (@kshitcool) July 25, 2023

This is not the only time we have seen food brands engaging with their followers with witty posts and memes. Recently, a number of Indian food brands shared their reaction to the popular film dilemma of ‘Barbie’ vs ‘Oppenheimer’. Click here to read the full story.