How Apple Uploaded An Hour-Long Episode Of Silo On Twitter – News18

Apple has uploaded the first episode of its Sci-Fi original TV series—Silo—to its Apple TV Twitter handle. This means that anyone with a Twitter account can watch the first episode of the TV show for free—without paying a dime for Apple TV+. However, this raises the question of how Apple was able to upload the ‘Freedom Day’ episode, which has a run time of more than an hour, on Twitter.

Simply put, this was only possible due to Twitter Blue’s feature, which allows paying subscribers to upload long videos in 1080p resolution. 

Musk, who was the brains behind the recent overhaul at Twitter after purchasing the micro-blogging platform for a whopping $45 billion last year, said, “Watch the entire first episode on this platform. Great move by Apple.” Users have been using this Twitter Blue feature to upload long format content ever since the feature was made widely available.

What’s funny is the fact that Apple was one of the first major companies to “mostly stop advertising on Twitter” when misinformation spread throughout the platform during the introduction of the revamped Twitter Blue, which granted the ability to obtain a ‘blue tick’ as long as you were a paying subscriber. “Apple has mostly stopped advertising on Twitter,” Musk said when Apple threatened to withhold the social media giant from its App Store back in November 2022. 

Twitter Blue is a paid subscription service which offers a variety of features—including the ability to post long videos, get a blue checkmark, edit tweets, post long tweets, and reach a wider audience. It costs Rs 650/month on the web, Rs 900/month on iOS or Android, or Rs 6,800/year on the web or Rs 9,400/year on Android or iOS. We recommend purchasing the subscription on the web so that you can use it on any device—including iOS or Android.

Silo is based on a book trilogy by Hugh Howey titled Wool, Shift and Dust. It stars Rebeccca Ferguson as Julietter Nichols, Tim Robbins as Bernard Holland, David Oyelowo as Holston Becker, and Common as Robert Sims. The finale episode of the first season is set to air on the coming Friday.