Taking my role as Who What Wear’s shopping editor as seriously as I do, a big part of my job is ultimately about making sure you enjoy shopping as much as I do. How? Well, I’m a big believer in the idea that shopping doesn’t have to be stressful, and to ensure that its as every bit fun as it is functional, I spend the majority of my time trawling through new-in sections just so you don’t have to. That way, you get to save on scrolling time and easily identify the pieces that your wardrobe needs the most, all in one handy little edit. Sound good?
In one of my weekly scrolling sessions, I was drawn to three stores in particular that kept and held my attention. Whether you’re looking for seasonal updates, exciting new finds, or longterm investment pieces, Massimo Dutti, Reformation and COS are looking so good at the moment I can’t help but share. In fact, it was only in the last week that I double-tapped an amazing party outfit on Instagram (all Reformation), found my dream summer sandals (from Massimo Dutti), and we saw the return of what is quite likely the most popular bag of the last two years (and yes, it’s that COS one). Already, this summer is shaping up to be the strongest offering of the last 12 months, but believe me when I say, many of these pieces are so good that won’t hang around for long. So, if you’re looking for summer dresses, warm-weather linen shirts, shorts and skirts, stylish sandals, or just an overview of the very best pieces to land this month, keep scrolling to see some unmissable finds from COS, Reformation and Massimo Dutti. Consider this your summer sorted.
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