Inside Pretend by Appointment: Los Angeles’s Secret, Surrealist Jewel Box Atelier

So, when a space came up in a historic Old Hollywood building in which to house their blossoming design business, they jumped on it. Named Pretend by Appointment, the Spanish revival meets surrealist atelier opened in March and serves as a  showcase for their design aesthetic, florals and favorite things. Laid out over two levels, the duo painted the ground floor a deep, Majorelle blue, installed a plush, matching blue carpet, a pair of Rachel Shillander mother-of-pearl sculptural chairs positioned in front of the flickering fireplace, and a large stone sculpture by Beverly Pepper. “It felt very iconic and faded here and so when we were designing the space, we wanted to do something really vibey,” says Woods. For the upstairs room, with its vaulted, beamed ceiling, faux-Romanesque fresco and Juliet balcony, they selected muted coral walls, a Fortuny chandelier, and ceiling-height Australian tree fern.

With the space now ready to receive guests, they will be hosting on Saturday the first in what they hope will be a series of intimate events–starting with friends Rick Van Streain Low and Malu Byrne, cofounders of the New York-based jewelry line En Studio. They will also be hosting private appointments on Friday and Sunday, which can be requested over email. 

Michael Woodcock, Ezra Woods, Malu Byrne, Rick Van Streain Low, Persephenie Lea 

Lila Seeley Photo

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