Saudi unveils new airline to compete with Gulf rivals

A NEW HUB

Sunday’s announcement said Riyadh Air would operate a “fleet of advanced aircraft”, but did not specify how big the fleet would be or from where it would be sourced.

The Wall Street Journal reported on Saturday that the Public Investment Fund, the sovereign wealth fund that will own the airline, was “close to a deal” with Boeing for an aircraft order “valued at $35 billion”.

The kingdom’s busiest international airport is currently in the Red Sea coastal city of Jeddah, where flag carrier Saudia is based.

Known as the “Gateway to Mecca”, the city welcomes millions of Muslims performing the hajj and umrah pilgrimages each year.

Officials have in recent years tried to position Riyadh, in central Saudi Arabia, as a rival to business hub Dubai.

“They want to make it a cosmopolitan city competing with the likes of Dubai and the likes of Doha from an investment perspective, from a tourism perspective, from an infrastructure perspective,” Khalil Lamrabet, former CEO of the Saudi Air Connectivity Program, told AFP last November.

“And to do that you need the country to develop a dedicated hub in Riyadh.”

The capital currently has around eight million people, but officials have said they want the population to grow to 15 to 20 million by 2030.

Industry analysts have questioned whether Saudi Arabia’s goals are feasible, with some describing the regional market as already “saturated”.

Yet the Saudi strategy hinges partly on tapping the domestic market in a country with a population of around 35 million, which officials see as a major advantage for national carriers over rivals Emirates and Qatar Airways.

“There is sizable outbound traffic out of the kingdom as well as sizable domestic traffic,” Lamrabet said.

“The reliance on transfer (flights) will not be as high as the other hubs in the region.”

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