First EmRata, Now Katie Holmes: Is the Perm Making a Comeback?

Could the perm be about to make its return? If celebrity hair is anything to go by, then it could be one of 2023’s most unexpected hair trends. Following in the footsteps of Emily Ratajkowski last week, who sported bodacious disco curls at a fragrance event, Katie Holmes just stepped out in New York with her own take on the look. One more set of celebrity curls, and it’s a trend. 

Photo: Getty Images

Wearing her hair in a relaxed side parting with voluminous roots, Holmes pulled her new curls off with aplomb. Effortless yet glossy, they framed her luminous skin and transformed a low-key outfit —herringbone blazer and white T-shirt—into something a little glitzier. That’s the power of a good curl. 

As someone who rarely strays far from her signature brown, mid-length chop—with very little styling—the new look was distinctive and made a statement on the red carpet. To recreate tighter curls like these, try using a thin curling iron (like Ghd’s Curve Thin Curl Wand 14mm) and wrap hair around the barrel. 

Despite their negative association with over-processed ’80s hair, perms are actually still a thing— albeit not as popular now thanks to the rise of cutting-edge, at-home heat technology. If you do want to achieve permanent curls, though, getting a perm is still a viable option; you can choose the curl size you want to go for, too. Top tips? Go to a reputable hair salon and ensure you follow the aftercare guidelines carefully.

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