5 skincare trends for 2022 – Times of India

Health and wellness have been the prime focus since the global pandemic and has penetrated every aspect of our personal care. 2021 was nothing less than a proof that this shift in people’s perception is here to stay. It witnessed people opting for healthier and high performance ingredients to give a deeper meaning to their skin care regimes. People have started broadening their knowledge on ingredients and their sourcing and it certainly reflects in their purchasing decisions. But will 2022 still hold to these trends ? Let’s funnel down 5 skin care trends to watch out for in 2022.

Skin Minimalism

2022 will see people opting for more simple and basic skin care routines and minimalist approach. People have started realizing that less is definitely more when it comes to skin care. By using a few good ingredients to keep your skin hydrated and rejuvenated you can go a long way. Skin minimalism is here to stay in 2022 and beyond.

DIY skin care

Lockdowns have made people learn a lot of tricks of the skin care trade. People have been experimenting with easy to make at home recipes for great skin care. This trend will definitely see an uptick in the year 2022. People have become more conscious of themselves and want to spend time researching and making the recipes themselves. Brands that can empower people with quality ingredients and know how to make skin care regimens at home will surely be the winner.

Personalised skin care

People are crazy for solutions tailored to their specific needs and skin type. With the advent of Artificial intelligence it has become easier to suggest products/ingredients and combinations of ingredients that will be best suited to the skin and climatic condition that they are staying in. This will help resolve their skin care concerns effectively. This trend is just picking up and will only grow until it’s hyper-personalised.

Gender-neutral skincare
Gender neutrality is everywhere and there is no way that skin care or beauty can be left behind. Brands are building inclusive communities for people from all walks of life. And the movement that why can’t men wear makeup or care for their skin has prompted brands to bring products that caters to all genders.

Refillable/compostable packaging

With people growing more and more concerned about what we as humanity are doing to the planet, and skin care products being one of the most polluting ones, it is time brands start giving the option of refilling their products or bringing packaging that is completely compostable. This trend will be very impactful and will eventually distinguish skin care brands that do care for the environment.

Before closing it down, let’s set the record straight : the best skin care routine or products are the ones that fit your individual concerns, skin types and needs. It can be easy to get caught in the hype of social media and experiment with every new trend. Take your time to observe trends, educate yourself about them and see if they will benefit you and the planet together or not.

With inputs from Tanya Sharma, co-founder Speaking Herbs.

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